Best Tools for Jumpstarting Your Online Video Marketing
Video is one of the best ways to communicate remotely. Now there is a favorable environment for the use of live picture in online advertising: the quality of the Internet has improved, platforms like YouTube have gained frenzied popularity, and equipment for good shooting has become available.
These factors are the reason for the rapid development of video marketing, which continues to this day. Every day more and more online stores resort to this type of advertising – and there are quite a lot of reasons for this.
According to the latest research conducted by Cisco, by 2019 video traffic will account for about 80% of all Internet traffic in the world, which is more than the current figures by 64%! That is, if you are not yet “in trend” and miss this data – it’s time to change marketing strategies, simply put, it’s time to jump on the bandwagon of this departing train.
Promoting the video has become an integral part of promoting the brand online. However, before you start wasting time and money on creating a video, make sure you know how to do it right. Answer the questions: what exactly should you tell about the brand? Explain how your product works? Show how the customer service solves the problem? Create the image of a “company with a human face”? You have to understand that the main thing is to work for the audience. And only relying on her interests and needs to come up with bright ideas for your video channel.
Once you have decided on the idea, you need to make sure that the video is not too long. Statistically, the average viewing time is between one and a half and three minutes. This means you only have a moment to capture and hold the viewer’s attention.
In time, we sorted it out. Now it’s time to make sure that the video contains a call to action – choose your company from many others.
And now it’s time to place the video. Where to do it better? YouTube is a must, as well as on your company’s website, and on social media. And don’t forget to make sure the video contains all the basics of SEO: keywords, tags, detailed description and catchy title.
Let’s move on to the main thing. How do I create a video? The most correct thing is to use easy-to-use editing software, and what makes the video unique, such as animated videos that will help stand out.
We’ve selected eleven of the best tools to help you liven up and improve your marketing campaign.
Founded in 2012, it is an online video platform that makes it easy to create, edit and share animated videos. Wideo allows you to personalize your ads, presentations, or demos of the product, allowing you to add your logo, images, or even background music. And even if you’re not familiar with creating a video, it’s easy to handle using one of the finished templates. And if you want to get a unique product – hire one of the professional graphic designers Wideo.
Wideo is free for rollers lasting no more than 45 seconds. If you need a longer video, you’ll have to buy a subscription. Cost from $9 to $39 per month.
Viewbix is a marketing tool with which you can create an interactive video in just five minutes. This is achieved by simply adding a link to the video. Name the video, insert your logo and “share” button to motivate viewers.
You can post videos on social networks such as Facebook and Twitter. The app has a good analysis that will tell you what was effective and what wasn’t. If you’re not familiar with video content management, you can hire Viewbix professionals.
Viewbix has a free and paid version.
This on-screen web recorder, which since 2002 makes it easy to record the screen and voice at the touch of a button. You will be able to share the recording on websites and social networks such as Facebook and Twitter. It may seem that there is nothing revolutionary about Screenr, but it is a simple and effective way to demonstrate your product or service, or to teach a lesson. Screenr is probably one of the easiest programs available, so it’s definitely worth a try.
Screenr is free, and does not require downloading and installation.
Pretty young service: exists since 2012. It allows you to create video and slide shows, music videos from your photos, music or clips. You can immediately publish your creations on leading social networks: Facebook, Twitter, Instagram, YouTube, and Pinterest, as well as upload to your own blog or website. Slidely has groups in social networks where you can also share your work. Registration on Slidely is free, there are also applications for working on iOS or Android.
Powtoon is another tool that makes it easy to create animated videos to advertise products, services, presentations, or tutorials. Powtoon has gained popularity thanks to its incredibly easy-to-use, and intuitive interface. Allows you to export videos to YouTube in just a couple of clicks. For work, you can use the free version, but it is limited by the length of the video – no more than 5 minutes, and imposes a Powtoon watermark on the image. A paid version costs from $ 18 per month, offering a very wide functionality – naturally, already without a watermark service.
A service with a claim to professional filming☺ allows you to both shoot videos and edit existing ones. The developers claim that even if you do not have any experience in creating videos, thanks to an intuitive interface, you will feel almost Fellini in a matter of minutes: complete control over the creative process thanks to professional graphic designers Wevideo. The service allows you to add a logo, color scheme, information cards to the frame, has buttons offering to share the video, and, of course, publish it on YouTube. The basic version of Wevideo is free, but for advanced functionality you will have to pay from $ 7 to $ 20 evergreen.
The creators of Stupeflix claim that with them you can create a video in minutes. Probably because the service acts as an aggregator, collecting information about your company from corporate blogs on Facebook and Instagram (if any). That is, everything will be “at hand.” A freshly baked masterpiece can be placed in two clicks on YouTube, Facebook or your site. The basic version has 16 predefined themes. But for $ 29 a month, you get the Pro version, which allows you to not only create HD videos, but also voice frames, plus many other nice additions.
Launched in 2012, the VideoScribe service differs from others in that it allows users to create animated videos! Full realism, and the resemblance to professional animated films are achieved due to the huge functionality: you can select and add images, text, music, voice-over comments … VideoScribe has thousands of free photos and music – there are plenty to choose from! Of course, the video can be shared on Facebook, and on YouTube. VideoScribe has 7 free test days, then you have to fork out for $ 11 a month.
Filmora allows you to perform basic operations on a movie: format, rotate, align brightness, contrast, speed, make audio edits, as well as add more complex effects, such as “picture-in-picture”. Filmora has a pretty good music library, lots of backgrounds, filters and texts. With all this wealth, according to the creators of the service, you will create a masterpiece. A friendly interface also contributes to creativity: it is not without reason that Filmora is very popular among Western marketers. The test version, of course, is free, but you will have to pay for full functionality: $ 19.95 per year or $ 39.99 for a lifetime license.
The main advantages of Vidyard are that it helps, among other things, to track the performance of your videos – something like google analytics. We highly recommend this service! Having all the data about the behavior of your viewers, you can undoubtedly be able to create more effective videos, to understand exactly how you can catch the attention of the audience. Unlike other services presented in the article, Vidyard does not have a free version. The price depends on which features and integration you choose.
A very powerful and feature-rich service, with the ability to analyze the behavior of the viewer. For example, Wistia’s Activity Zone Schemes, which show that it was the spectators who watched with particular interest at which times the movie was turned off or paused, rewound, and which moments were reviewed, were extremely curious. Wistia allows you to create 25 videos for free. If you need to access advanced functionality (analytics, integration with social networks and a website, marketing tools), you will have to pay 25$ per month.
Video marketing is booming. That is why you need to take care in advance that your company is in trend – this is just the case when it is better to be in the forefront than trying to catch up with the leaders. All these tools allow you to create videos in literally minutes, and you will not be ashamed of their quality. Maintaining a corporate blog today is good, but tomorrow you can’t do without quality video content.