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SEO and PPC can work as standalone advertising channels with unique roles and challenges. At the same time, both of these offshoots of Internet marketing have a common goal - to attract new users to your site. Faced with financial…
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Database marketing is a type of direct marketing, emphasizing the use of statistical methods for analyzing consumer behavior that underlies the choice of contacts for advertising communication. With the help of mathematical data modeling,…
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The Internet allows you to reach billions of people around the world, but if you are a small or local company, world domination is not about you. Your business is done by the local community, the city, the region, the region. Today,…
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I have repeatedly written about how to deal with reviews about your company: how to collect them and respond to customers - both praise and outrage. Reaction to them depends on who writes to you and for what purpose: whether the user is…
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